Spectra Baby USA
Effin Good Snacks
Effin Good Snacks
Jo's extensive connections with key players in large brand's social teams opened doors to a content creation opportunity for the rising baby brand, Spectra. She leveraged her skills to film, direct, and photograph compelling content which was prominently featured not only on Spectra's nationwide website, but also on their product page in Target stores.
Effin Good Snacks
Effin Good Snacks
Effin Good Snacks
As a creative leader who keeps her finger on the pulse of trending TikTok businesses, Jo's persistent outreach led to securing a partnership between her agency and a popular Gen Z snack influencer. After Jo and her director personally spearheaded SEO and video content creation, the brand's Shopify store saw an impressive 10% increase in traffic within the first month.
Renovo RX
Effin Good Snacks
Renovo RX
We believe in transparency and collaboration. That's why we'll work closely with you throughout the entire marketing process to ensure that you're happy with the results. Our team will keep you updated every step of the way.
1 Exam Prep
Psybio Theraputics
1 Exam Prep
Jo oversaw all digital branding, ad campaigns, social media, email marketing, multi-channel marketing campaigns, and UX for EdTech and e-learning brand, 1 Exam Prep. She efficiently managed a monthly ad budget of $80,000. Her comprehensive, strategic approach led to a significant ROI of up to 40% year-over-year.
Upstryve
Psybio Theraputics
1 Exam Prep
Jo not only led the conception and design of this brand, contributing to its growth into a prosperous enterprise earning 3 million dollars a year. Her marketing strategies and execution plans for this e-commerce startup played a critical role in achieving an astounding 931% year-over-year increase in revenue. In a testament to her efficie
Jo not only led the conception and design of this brand, contributing to its growth into a prosperous enterprise earning 3 million dollars a year. Her marketing strategies and execution plans for this e-commerce startup played a critical role in achieving an astounding 931% year-over-year increase in revenue. In a testament to her efficiency, she also reduced expenses by approximately $140,000 within just six months, achieved through meticulous process refinement and elimination of redundancies.
Psybio Theraputics
Psybio Theraputics
Psybio Theraputics
Jo assembled an expert brand development team, tasked with creating a robust and impactful digital presence. This strategic move was initiated in sync with PsyBio's public debut on the stock market, catapulting the brand with a strong digital identity in their new public sphere.
Colorado Pet Treats
Better Choice (NYSE:BTTR)
Better Choice (NYSE:BTTR)
Leveraging her business development skills, Jo secured a strategic business relationship with the founders of Colorado Pet Treats at the SuperZoo conference in Las Vegas. She pitched a 360 marketing plan and hand-picked a specialized team to execute it. While the team executed on the tactical level, Jo directed the entire process.
Better Choice (NYSE:BTTR)
Better Choice (NYSE:BTTR)
Better Choice (NYSE:BTTR)
Leading the pitch for an innovative marketing plan, Jo secured Better Choice Company as it made its debut on the NYSE. She leveraged strong relationships with the brand's C-suite executives to not only supervise the revamp of their digital presence, but also spearhead the launch of their social media platforms.
Made Coffee
Better Choice (NYSE:BTTR)
Made Coffee
In her pitch to the Made Coffee brand team, Jo emphasized the strategic importance of enhancing local digital presence in Texas, showcasing her plan to assemble a dedicated team for this initiative. She detailed her vision for a temporary, Texas-centric landing page with an integrated location finder and targeted SEO services.