Executive creativity that gets results
Early Work
Jo Viscaino's multifaceted early career was marked by her participation in two bands and the successful establishment of her own event company. Honing her collaboration and creativity skills through her musical ventures, she simultaneously demonstrated her business acumen in event management. Her company facilitated notable collaborations with industry frontrunners like St. Vincent, Au Revoir Simone, and Of Montreal, underscoring her talent and leadership in the music and event industry.
Marketing Evolution
Transitioning from her initial ventures, Jo Viscaino demonstrated her adaptability and strategic foresight by moving into original content production for Live Nation partner venues. Her evolving career showcased her ability to identify and seize new opportunities within the industry. Leveraging her extensive network and experience, she engaged in high-profile collaborations with top spirit companies. This shift marked a significant evolution in her career, further emphasizing her dynamic leadership and innovative approach in the ever-changing landscape of the music industry.
Leadership Growth
After years of exceptional work as the Marketing Director of construction education leader, 1 Exam Prep, Jo Viscaino ascended to a C-suite role as the Chief Marketing Officer (CMO) at Upstryve, an emerging e-learning startup. With her leadership, strategic insight, and rand development prowess, she guided Upstryve from concept to a $1.5 million a year company. The owners of Upstryve provided Jo with a significant career advancement opportunity - to establish and lead her own digital marketing agency. Based in Austin, Texas, with a hand-picked team of remote workers spanning the nation, Jo's agency marked a new, exciting chapter in her professional journey.